The Champion Tracker

In B2B, your best future customers are your past happy customers. When a “Champion” (a decision-maker who used your product at a previous company) starts a new role, they are highly likely to buy your solution again.

The strategy

Identify: Export a list of LinkedIn profiles for your “Closed-Won” champions from your CRM.
Monitor: Use Datamagnet to watch for job title or company changes.
Act: When a change is detected, your sales team reaches out with a “Congrats” and a demo offer.

How to run it

Submit a POST request to the /signal/create endpoint with your list of champion URLs.

{
  "signal_type": "job_change",
  "profile_urls": [
    "https://linkedin.com/in/champion-profile-1",
    "https://linkedin.com/in/champion-profile-2"
  ],
  "additional_emails": ["sales-ops@yourcompany.com"],
  "webhook_url": "https://your-crm.com/webhooks/job-change"
}