Competitor Hijack

Intent data is most powerful when it’s fresh. This workflow identifies people engaging with posts about your competitors or specific industry problems, then filters them to ensure they fit your Ideal Customer Profile (ICP).

The strategy

Define Keywords: Use competitor names or phrases like “CRM problems” or “Sales automation”.
Set ICP: Filter out anyone who isn’t a decision-maker (e.g., only “Director” or “VP” level).
Score: Datamagnet scores these leads (1–3) based on their seniority and the type of engagement (comments score higher than likes).

How to run it

Create a keyword signal with a specific ICP filter.

{
  "signal_type": "keyword_engagement",
  "keywords": ["competitor-name", "sales intelligence", "outbound help"],
  "icp": {
    "job_titles": ["VP Sales", "Head of Revenue"],
    "seniority_levels": ["vp", "c_level", "director"],
    "locations": ["United States", "United Kingdom"],
    "company_size": ["51 - 200", "201 - 500"]
  },
  "webhook_url": "https://your-platform.com/api/leads"
}