Job Change Signal Workflows

The job_change signal monitors a list of LinkedIn profiles and alerts you the moment someone changes jobs or companies. Perfect for sales, recruiting, and account management. Each workflow below includes:

Goal
Setup steps (copy-paste API calls)
How it runs
Pro tips

Workflow 1: Target account expansion (catch buyers at the right moment)

Goal
Surface job changes inside your existing target accounts so you can instantly reach the new decision-maker or expanded team. Setup

Create the signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "job_change",
  "profile_urls": [
    "https://linkedin.com/in/new-hire-1",
    "https://linkedin.com/in/new-hire-2",
    "https://linkedin.com/in/decision-maker-1"
  ],
  "additional_emails": ["sales@yourcompany.com"],
  "webhook_url": "https://yourapp.com/webhooks/job-change"
}

Save the response — you now have one active job_change monitor.

How it runs

Daily scan of all tracked profiles.
When a job/company change is detected → instant email digest + webhook payload.

Pro tips

Add 20–50 key profiles from your top 10 target accounts.
Use the webhook to auto-create a task in Salesforce/HubSpot with “New decision-maker detected”.

Workflow 2: Customer success and expansion

Goal
Know exactly when your customers get promoted, move teams, or bring in new hires — turn it into upsell/cross-sell conversations. Setup

Create (or merge into existing) signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "job_change",
  "profile_urls": [
    "https://linkedin.com/in/customer-champion-1",
    "https://linkedin.com/in/customer-champion-2"
  ],
  "additional_emails": ["success@yourcompany.com", "account-manager@yourcompany.com"]
}

(Optional) Add webhook for Slack notification.

How it runs

Real-time alerts on any job change inside your customer base.
Example payload includes old title, new title, and new company.

Pro tips

Run this on all current customers + power users.
Pair with a simple “Congrats on the new role!” template that references their old + new title.

Workflow 3: Competitor intelligence and poaching

Goal
Track sales, marketing, and leadership teams at your top 3 competitors so you know when they’re hiring, promoting, or losing people. Setup

Create the signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "job_change",
  "profile_urls": [
    "https://linkedin.com/in/competitor-sales-lead-1",
    "https://linkedin.com/in/competitor-sales-lead-2",
    "https://linkedin.com/in/competitor-cro"
  ],
  "webhook_url": "https://yourapp.com/webhooks/competitor-intel"
}

How it runs

Fires on every job or company change.
Great for identifying unhappy reps or new decision-makers at competitor accounts.

Pro tips

Use update endpoint with action: "update_keywords" is not needed here — just add more profiles anytime.
Build a private Notion/Slack channel called “Competitor Movement” and route all webhooks there.

Next step
Call POST /api/v1/signal/list with {"signal_type": "job_change"} anytime to see your active monitor.

```mdx
---
title: "New Post Signal Workflows"
description: "3 ready-to-run workflows using the new_post signal to monitor fresh LinkedIn content from specific profiles"
---

# New Post Signal Workflows

The `new_post` signal watches a list of LinkedIn profiles and notifies you the moment they publish new content. Ideal for timely engagement, thought-leadership tracking, and social selling.

Each workflow below includes:
- Goal
- Setup steps (copy-paste API calls)
- How it runs
- Pro tips

---

## Workflow 1: Social selling at scale

**Goal**  
Get alerted the second your target buyers post, so you can comment with value and start conversations while the post is hot.

**Setup**
1. Create the signal:
```json
POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "new_post",
  "profile_urls": [
    "https://linkedin.com/in/prospect-1",
    "https://linkedin.com/in/prospect-2",
    "https://linkedin.com/in/prospect-3"
  ],
  "additional_emails": ["sales@yourcompany.com"],
  "webhook_url": "https://yourapp.com/webhooks/new-post"
}

How it runs

Daily scan.
New post detected → email digest with post link + full text + webhook.

Pro tips

Keep the list under 100 profiles for fastest alerts.
Train your team to comment within 2 hours using the webhook → Slack alert.

Workflow 2: Competitor content monitoring

Goal
Know exactly what your competitors are posting so your team can react, differentiate, or create counter-content the same day. Setup

Create the signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "new_post",
  "profile_urls": [
    "https://linkedin.com/in/competitor-cmo",
    "https://linkedin.com/in/competitor-head-of-sales",
    "https://linkedin.com/company/competitor-inc"
  ]
}

How it runs

Fires instantly when any tracked profile publishes.
Includes post text and URL.

Pro tips

Merge additional competitor profiles anytime.
Use the alerts to fuel your weekly “What the market is saying” internal newsletter.

Workflow 3: Thought leadership and influencer tracking

Goal
Stay on top of industry influencers and analysts so your marketing and sales teams can engage, repost, or invite them to webinars. Setup

Create the signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "new_post",
  "profile_urls": [
    "https://linkedin.com/in/industry-influencer-1",
    "https://linkedin.com/in/industry-analyst-2"
  ],
  "webhook_url": "https://yourapp.com/webhooks/influencer-alerts"
}

How it runs

Real-time notification on every new post.
Perfect for building relationships with zero cold outreach.

Pro tips

Combine with job_change on the same profiles for maximum context.
Create a shared “Influencer Activity” dashboard using webhook + Zapier/Make.

Next step
Use POST /api/v1/signal/list with {"signal_type": "new_post"} to view or manage your monitor.

```mdx
---
title: "Keyword Engagement Signal Workflows"
description: "3 ready-to-run workflows using the keyword_engagement signal to turn LinkedIn conversations into scored ICP leads"
---

# Keyword Engagement Signal Workflows

The `keyword_engagement` signal scans LinkedIn for posts matching your keywords, extracts people who liked or commented, filters them against your ICP, and scores them 1–3. You can run unlimited signals.

Each workflow below includes:
- Goal
- Setup steps (copy-paste API calls)
- How it runs
- Pro tips

---

## Workflow 1: Warm inbound lead engine

**Goal**  
Turn public LinkedIn conversations about your category into high-intent, pre-qualified leads — no cold DMs.

**Setup**
1. Create the signal:
```json
POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "keyword_engagement",
  "keywords": ["sales intelligence", "CRM automation", "outbound prospecting"],
  "icp": {
    "job_titles": ["VP Sales", "Head of Revenue", "Chief Revenue Officer"],
    "seniority_levels": ["vp", "c_level", "director"],
    "industries": ["SaaS", "B2B Software"],
    "locations": ["United States", "United Kingdom"],
    "company_size": ["51 - 200", "201 - 500"]
  },
  "webhook_url": "https://yourapp.com/webhooks/leads"
}

How it runs

Daily run.
Returns only ICP-matched leads with lead score.
Delivered via email + webhook.

Pro tips

Start with 3–5 seed keywords.
Use 3 leads for immediate outreach (40%+ reply rates).

Workflow 2: Competitor poaching engine

Goal
Capture prospects actively engaging with your competitors’ content and reach them first. Setup

Create the signal:

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "keyword_engagement",
  "keywords": ["HubSpot", "Salesforce", "Outreach.io", "Apollo.io"],
  "icp": {
    "job_titles": ["VP Sales", "Head of Revenue"],
    "seniority_levels": ["vp", "c_level"],
    "negative_keywords": ["recruiting", "hiring manager"],
    "mandatory_keywords": ["evaluating", "migrating", "replacing"]
  },
  "additional_emails": ["sales@yourcompany.com"]
}

How it runs

Filters out competitor employees automatically.
High lead score = strong switching intent.

Pro tips

Update keywords monthly with new competitor launches.
Pair with a battle-card library for faster replies.

Workflow 3: Vertical ABM signal layer

Goal
Build always-on intent signals for 3–5 strategic verticals without manual list building. Setup

Create one signal per vertical (example: Fintech):

POST https://api.datamagnet.co/api/v1/signal/create
{
  "signal_type": "keyword_engagement",
  "keywords": ["fintech lending", "embedded finance", "BNPL", "payment automation"],
  "icp": {
    "job_titles": ["Head of Revenue", "VP Sales", "CEO"],
    "industries": ["Fintech", "Financial Services"],
    "company_size": ["51 - 200", "201 - 500", "501 - 1000"],
    "locations": ["United States"]
  },
  "webhook_url": "https://yourapp.com/webhooks/fintech-abm"
}

Repeat for Healthcare, Professional Services, etc.

How it runs

One signal = one vertical.
All leads are automatically ICP-scored.

Pro tips

Route each webhook to a different Slack channel or Salesforce campaign.
Review lead scores weekly to refine ICP.

Next step
List all your keyword signals with:

POST https://api.datamagnet.co/api/v1/signal/list
{ "signal_type": "keyword_engagement" }

You can pause, update, or delete any signal using its signal_id.

​Job Change Signal Workflows

​Workflow 1: Target account expansion (catch buyers at the right moment)

​Workflow 2: Customer success and expansion

​Workflow 3: Competitor intelligence and poaching

​Workflow 2: Competitor content monitoring

​Workflow 3: Thought leadership and influencer tracking

​Workflow 2: Competitor poaching engine

​Workflow 3: Vertical ABM signal layer

Job Change Signal Workflows

Workflow 1: Target account expansion (catch buyers at the right moment)

Workflow 2: Customer success and expansion

Workflow 3: Competitor intelligence and poaching

Workflow 2: Competitor content monitoring

Workflow 3: Thought leadership and influencer tracking

Workflow 2: Competitor poaching engine

Workflow 3: Vertical ABM signal layer